"General Motors understands truck buyers and. General Motors also announced that its electric truck will go on sale in the fall of 2021. Pricier trucks also offer carmakers a better chance to generate profit from their electric battery investments, Fiorani said. The Trump administration is moving to roll back those standards, but electric trucks are a hedge if California prevails. are gearing up to challenge Tesla more directly with new offerings like the Ford Mustang Mach E electric SUV as well as electric pickups.Įlectric pickups and SUVs could help Ford and GM generate the significant EV sales they will need to meet tougher emission standards and EV mandates in California and other states. Chiu/The Associated Press)įord and larger rival General Motors Co.
The Cybertruck will be priced starting at $39,000 US.
"Making an electric pickup truck that sells in the same price range as an F-150 and making it profitable will be tough," said Sam Fiorani, vice president of global vehicle forecasting at Auto Forecast Solutions. The #Tesla cars are amazing and only get better over time." Will it make money at that price?Īhead of the launch, analysts speculated on the profitability of the Tesla offering. "I personally don't care that the glass shattered any other vehicle's glass would have broken down completely," wrote while posted "There will be hiccups and they'll get worked out. "Never demonstrate something in a live audience, that you haven't tried repeatedly backstage," wrote while wrote "I see it as a positive because decision to test it live hopefully will cause to be more cautious and make sure the sold Trucks will not crack." Reactions on Twitter varied including some advice on product launch and planning.
Tesla truck price cracked#
The crowd cheered when it bounced off the surface without leaving a mark.īut the truck's windows were not as fortunate, cracking like spiderwebs when von Holzhausen threw metal balls at them.Ī demonstration of the strength of the vehicle's 'armoured glass' windows backfired on Musk when the windows cracked after his head of design, Franz von Holzhausen, pelted them with metal balls. To show off the robust design of the new pickup, Musk enlisted his head of design, Franz von Holzhausen, to take a sledgehammer to the side of the vehicle, whose exterior will be made from the same stainless steel used in the Starship rocket developed by Musk's SpaceX aerospace company. Musk singled out the Ford F-150, the top-selling vehicle in the United States, to highlight the capabilities of the Cybertruck, showing an edited video of the two trucks in a back-to-back "tug-of-war" in which the Cybertruck takes off, dragging the F-150 behind it shortly after both trucks accelerate from starting position. With a starting price of $39,900 US, the Cybertruck's futuristic, angular body in gun-metal grey resembles an armoured vehicle and takes aim at the heart of Detroit automakers' profits. Tesla's highly anticipated unveiling of its futuristic pickup truck suffered a setback after its "armoured glass" windows shattered during a demonstration.ĭuring the tightly choreographed unveiling of the Cybertruck to cheering fans on Thursday, Tesla boss Elon Musk had taken a stab at the design, power and durability of mainstream trucks, only to be shaken when his boast about his new truck's windows backfired.
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